Consumers can track the back story of their Icebreaker product through a portal on the company’s homepage. Entering a ‘baacode’ reveals pictures and video clips of the people that raise the sheep and the place they roam. The information for the sample code paints only a picture around the actual beast (sheep) that the wool […]
Here’s a quick sketch done on the map of a pre-printed coffee cup: Shows the journey of the coffee beans from origin to consumption. Small text reads (from top): Consumption, Minneapolis, MN; Processing, Texas; Production, Costa Rica.
Details on the eco-efficiencies of the company that produced this cup are printed right on it. (Along with an intriguing blank world map: which could lend itself to some sketches to show where the coffee inside came from.) I’m not sure that many take the time to read the details of eco-efficiencies on the back […]
This t-shirt tells its own back story: the t-shirt tags are cut from the inside and stitched into the screenprint graphic of an imagined life of the product. The shirt was put into production in 2006 by Droog Design. This is a more illustrative, conceptual version of a background story – less data based. The […]