From scratch to launch: a fully collaborative process – including development of message, development of concept and how to communicate the messages through ideation and complete implementation. Full projects follow this general process. I also have a network of professionals whom I collaborate with to implement interactive infographics, complex web content and animation.
Our Process: A Collaborative Approach to Information Design & Systems mapping
A meeting to detail the project’s purpose, audience, tone, content & integration into business strategy
document to define the project
interview people to gather content & perspective
Explore trends & background
Review the data to reveal patterns & points of interest
Analyze scenario; explore media & format options
Outline content & key points; develop story
Development ofcharts & graphs
A visual organization of the flow of content
Sequence of visuals based on the concept & content
Bringing the visuals to life with motion and sound
Iterations are run past your team (generally 3-5 versions on their way to completion)
Final infographics provided in a variety of scalable formats
Project is live
We are expert on addressing sustainability issues in emotional, engaging ways. We visualize complex topics and data using information graphics and interaction design to help organizations communicate their social and environmental messages.
Taking a collaborative approach to each project, we work with defined timelines and provide frequent status updates.
Chief Visual Storyteller & Information Designer
The boundaries between art, design, commerce and technology blur and intersect in my work.
My creative work aims to foster social, environmental, and cultural innovation.
Our network includes a variety of collaborators
What Others Are Saying
Through visual storytelling…Birt builds an accessible education for the skyrocketing population of consumers who want to indulge without feeling guilty.
“By using well-designed, brand-aligned graphics, that education arrives in the consumers hand in a simple, digestible form.”
Arlene Birt’s Background Stories represents an alternative, demonstrating how savvy companies can begin to change that equation by providing consumers with the information necessary to make enlightened choices.
“…We could all probably use a little more knowledge as to where the things around us come from and where they will go. With her Background Stories, Birt is trying to show us the way.”