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When you design for everyone, you design for no one…so the saying goes. And we often find understanding the variety of audiences and media for a project can lead to efficiencies in designing the same content speak across multiple audiences. By tailoring a design approach to suit the preferences, background knowledge, and expectations of different groups, —even while using the same content— we can enhance engagement, strengthen connections, and achieve communication goals.

Climate change has led many people and organization to explore how we can pull more carbon out of the atmosphere and store it (carbon sequestration). This carbon collection can happen in many forms, and growing plants are one key method for storing carbon. Plants use CO2 from the atmosphere to grow, and they release oxygen as their “waste product” – the opposite of animal metabolism. Carbon sequestration is more complex than just planting trees. Background Stories recently partnered with Dovetail Partners to visually show how humans can more effectively support carbon sequestration while also meeting human needs for forest products.

Process vs. Scenario VisualsBeginning any infographic project, a big question is ‘How do I make this information visual?’ Lucky for us, clues exist within the information itself. Once we determine what message we’re aiming to communicate to a specific audience, the form of the infographic begins to emerge.Designers from all disciplines talk about ‘form follows […]