Chips with visual crisp

Good info-design requires consistency and repetition in order to establish a visual pattern. This site does both well.

Using a small-multiples-like approach that allows the viewer to compare the chips at-a-glance, the designer has clearly paired color pallet with the chips. The miniature chips (color, texture and all) are both a reference to the chip variety, and a visual navigation to additional information on the product.

Website with chip navigation

Website with chip navigation

Small multiples of chips, color-coded

Small multiples of chips, color-coded

And they taste good too.

www.foodshouldtastegood.com

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