Frowning Utility Bills

A utility company is literally establishing an emotional connection with the audience: via smiley or frowning faces on their utility bills.

Visual Comparison, photo by Max Whittaker for The New York Times

Visual Comparison, photo by Max Whittaker for The New York Times

A New York Times article reports how a Sacramento utility is inspiring residents to lower their energy usage by providing them visual feedback on their utility bills…and it doesn’t hurt that the bill compares them with their neighbors. A little competition can go a long way – it puts people’s own actions in context to their peers.

1 reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *