GoodGuide coming to iPhones

Via a New York Times article, barcode-reader iPhone apps will put product info in consumers hands at point-of-sale.

GoodGuide is already a beta database of info on products will help consumers know what is in the products they consider purchasing.

A Goodguide app on iPhone will let consumers access info via barcode.

A GoodGuide app on iPhone will let consumers access info via barcode. Image Credit: Peter DaSilva for The New York Times

The service reduces lots of complex info into a single number (the higher the number, the better the product overall). Though the purpose of the system is to create transparency on products, such a single-number approach lacks transparency. Consumers also need education on what’s behind the number. A more visual approach incorporating icons to reference each product’s background story could help.

Thanks Craig!

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