Google is in the development stages of a power meter that enables users to monitor real-time feedback on their household energy consumption. This kind of instantaneous feedback gets to the basic premise of why it’s important to show & tell background stories. This power meter is tool that enables the customer to make their own choices: in this case, the customer can make the connection between more energy usages= more $.
Follow google’s developments on www.google.org/powermeter.
Perhaps this precision monitoring of the background of products also paves the way for technologies enabling people to generate their own power – and sell it back to utilities.