Stuff has a Story

Story of Stuff Life CycleStuff goes into a factory

‘The story of stuff’ is an animation/video that strolls through the ‘big picture’ of the production/consumption life cycle.

Story of Stuff exposes the connections behind products (and really behind our whole economic system). It paints a relatively dreary outlook, and thereby inspires action. It has been out for a while, and fortunately they’ve recently added an update to the website now allows the start of an outlet for ideas on what a consumer can do about the situation. (An earlier version of the animation left out the last step “Another Way,” lacking details on what the everyday consumer can do about the situation.)

The visualization of the system is impeccable: Black & white sketched and stylized drawings with simple animation leave enough room for the viewer to get their own ideas and apply the concept to their own situation. When people can see the possibilities, they can more easily understand how their own everyday decisions impact the big picture. Story of Stuff does a great job at establishing that connection.

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