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Timberland

Timberland footprint label

This much-hailed label from Timberland was one of the first to label a product with details on the social and sustainability footprint of the product. It was a good start, but not nearly the level of detail that is possible – nor the level that consumers are clamoring for.

It’s a laudable first effort — in theory, at least. In real life, it’s not very helpful. Simply put: there’s less going on here than meets the eye. –Timberland Reveals Its “Nutritional” Footprint, Worldchanging

Though approachable because the label is created in the format of a nutrition label, beyond that, it’s not very visually satisfying. More depth and emotion could have been portrayed had they gone more into infographics.

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