Turning over a New Leaf (paper)

The New Leaf paper eco-audit is a well-thought out tool that communicates transparency, and -in a beautiful way- helps the end consumer understand the sustainability-positive impact of using a specific paper.

The eco-audit provides a place for data on resources that have been saved throughout the life-cycle of New Leaf’s paper (as compared to the industry standard). The eco-audit profiles the quantity of ‘saved’ trees, water, energy, solid waste and greenhouse gases. And an online portal allows companies to customize the quantities for their own print-jobs.

New Leaf labels on printed projects

New Leaf labels on printed projects

Customizable background stories supported by sustainability statistics- what isn’t to love? A bit more visual reference could be incorporated into the eco-audit label, or the concept could have some accompanying publicity or other materials that really bring this idea to (visual) life. This may include developing an application to show comparisons online, or supplementing the numbers with visual representation.  I -for one- would like to see what an expanse of 118-saved trees actually looks like. Or a comparison to how many swimming pools 50,178 gallons would fill.

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