Using visual language to connect upstream communities to Florida bays

Since 2022, we have supported PPBEP’s research and advocacy by creating engaging designs for various audiences. From interactive water quality tracking to comprehensive management plans, we prioritize showing the interconnected nature of the bays and PPBEP’s mission. Illustrations emphasizing water flows are used strategically to help audiences understand the connections and take pride in the beauty of their local ecosystems.

Pensacola and Perdido Bays Estuary Program
Text appearing through animated transition on an illustrated background

Engaging audiences with visuals and scroll animations

We used illustrations, maps, and photos combined with attention-grabbing scroll transitions to tell the visual story.

Illustration showing water quality factors that are tracked on the State of the Bays website
Interactive infographics reference the origins and impacts of the pollutants being measured.

This includes:

  • Heading tags applied consistently
  • Good color contrast for text and graphics
  • Alternative text for non-decorative graphics

Illustrated infographics highlight important takeaways

Two mini infographics, illustrated in the same playful style as other recent PPBEP materials, help the reader understand key points.