Data Visualization
Illustration
Web Design
Cities, Policies, Government
Equity and HealthA narrative-focused microsite takes the viewer on a journey
Age-Friendly Minnesota needed an accessible, welcoming platform to quickly explain the vision of their ten-year plan. We collaborated with their council to create a narrative-focused microsite using the web platform Shorthand.
The microsite takes the viewer on a journey through the domains of the Blueprint, featuring data visualizations that emphasize key messages. We also developed a visual language for the domains of their plan that the team can use in future materials.
At the end of the project, we provided recommendations for a data dashboard that could be implemented on the site in the future.
Each new piece of information is delivered through narrative pacing controlled by the viewer’s scroll speed.
Data visualizations support
key messages
Each new topic is supported by a digestible data visualization to “set the stage” and provide the viewer with a statistic they can reference in their own work.
The consistent visual language makes complex content approachable for experts and non-experts alike.
The project is compliant with web accessibility standards
This includes:
- Heading tags applied consistently
- Good color contrast for text and graphics
- Alternative text for non-decorative graphics
Watch the site walkthrough
