As communicators, it's important we use the language of our audience. While Background Stories operates in the world of visuals, we need words + images to create visual stories. (Words and numbers are great for communicating specific details; visuals are great at showing context.)

The words we choose have to meet people where they're at in their understanding of a topic. Non-experts aren't familiar with the jargon that experts use.

One tool that we love is the Hemingway Editor.

The website helps us edit text for clarity and alerts us if we jump from a 6th-grade reading level to a post-graduate reading level, which is easy to do in a scientific report. See what you think -- it could make your written work more concise and impactful. (Btw, we're not affiliated with the site, we just think it's cool -- and it's free!).

Happy writing!