University of Minnesota Department of Civil, Environmental, and Geo- Engineering (UMN CEGE)

Engaging Prospective Students with a Visual Campaign

Highlighting opportunities through visual stories

Infographics help students imagine their future academic journeys

In collaboration with the UMN CEGE, we helped craft a visual strategy to increase student recruitment. Using a combination of text, illustration, and photography, the finished graphics introduce the department to prospective students and explain how it connects to real-world engineering.

The campaign resulted in printed mailers, a printed and digital handout, and social media animations.

Our Work Includes: STORY DEVELOPMENT, INFOGRAPHICS, ILLUSTRATION, MOTION DESIGN

PROJECT IMPACT

After the campaign, CEGE saw a 40% increase in the number of applicants.

Our Partner:

University of Minnesota Department of Civil, Environmental, and Geo- Engineering

This Organization's Focus:  

Cities, policy, and governmentCities, policy, and government
Equity and healthEquity and health
The campaign resulted in a 40% increase in students applying to CEGE.
Hand holding folded mailer titled Find your Path in CEGE with open mailer behind it showing student journeys

Translating verbal stories to visual timelines

We interviewed four recent alumni and captured their academic journeys in two bifold mailers for prospective students.

Illustrated timeline of Martha's journey through CEGE with photo of Martha smiling in background
Illustrated timeline of Brandon's journey through CEGE with photo of Brandon smiling in background
Illustrated timeline of Kyle's journey through CEGE with photo of Kyle smiling in background
Illustrated timeline of Salomeh's journey through CEGE with photo of Salomeh smiling in background
An illustrated infographic explains the department majors and shows how they translate to real-world engineering.
Infographic titled Find Your Place in CEGE that describes the three majors within the department
Social media graphics introduce opportunities within CEGE to prospective students.
Social media graphic with a photo of a smiling student and quote: I chose environmental engineering because it's rooted in practicality.
Social media graphic that shows the definition of CEGE with city and environmental illustrations around it
Social media graphic with a photo of a smiling student and quote: $250,000 in scholarships were awarded to CEGE students
Social media graphic with a photo of a smiling student and quote: Companies are looking to hire civil engineers. I knew I could find a job.
Social media graphic with a photo of a smiling student and statistic: 83% of students participated in paid internships
Social media graphic that shows the definition of Geoengineering with city and infrastructure illustrations around it

“[Background Stories] built the design to show prospective students the opportunities available to them in an exciting, authentic way.”

PAIGE NOVAK, Head of Department of Civil, Environmental, and Geo- Engineering

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Photo mockup of a laptop showing website titled Local Reproductive Freedom Index 2023.

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