Animation showing wind and solar energy powering a city

M-RETS

Explaining hourly renewable energy credits

Our work includes:

Client focus:

Animation helps non-expert audiences understand the value of hourly RECs

M-RETS had a once and a lifetime opportunity to launch the first-ever hourly Renewable Energy Credit (REC) with Google. This video introduces the benefits of hourly data and sparks the audience’s curiosity and acts as an entry point to the technical white paper.

M-RETS Renewable Energy

Watch the animation

The animation distills a complex story into a one-minute overview.

Animation frame introducing Renewable Energy Credits
Animation frame showing wind energy creating energy at night
Animation frame showing a wide city landscape
Animation frame showing wind and solar energy powering a city
Animation frame explaining hourly energy credits
Animation frame with a city powered by renewable energy

Process

A collaborative storyboarding process results in an accurate and engaging visual story

Page of hand-drawn animation thumbnails with timestamps and notes that explain the video plan

The Background Stories team delivered a product on a tight timeline that surpassed our expectations. They took a very long white paper and condensed it into a one-minute video that told exactly the story we wanted.

Ben Gerber, President & Chief Executive Officer
M-RETS, Inc.

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