Turning community data and values into visual stories
In partnership with the Saint Paul & Minnesota Foundation (SPMCF), we’ve designed tools that translate complex data and mission-driven strategy into engaging visual stories. From research reports that measure community vitality to a visual framework that expresses SPMCF’s philanthropic values, each piece helps audiences connect to SPMCF’s work toward an equitable, just, and vibrant Minnesota.
Our collaboration spans multiple initiatives, including East Metro Pulse, a recurring community survey, and SPMCFs Theory of Philanthropy, which illustrates how their work and partnerships are rooted in community.
Illustration-rich infographics turn East Metro Pulse survey data into stories of community insight.
Visually engaging reports distill community data into clear, digestible summaries
For volume 3 of the East Metro Pulse, we designed a suite of mini-reports that highlight key findings from the survey, pairing data visualization with clear narratives. Each report reveals insights about community vitality, equity, and quality of life across the East Metro region.
Animated teasers invite audiences to explore
A series of animated graphics introduced the East Metro Pulse on social media, giving followers a glimpse of the findings and inviting them to explore the interactive mini-reports and other resources.
A data-rich executive summary brings community insights to life
For volume 4 of the East Metro Pulse, we created an executive summary that turns hundreds of data points into a clear, engaging narrative. Through illustration and accessible data visualization, readers can quickly grasp key trends and demographic insights at a glance.
To support their in-house marketing team, we also created adaptable templates for supplemental materials and social media, ensuring visual consistency across all communications.
An illustrated infographic maps the foundation’s community-grounded approach to giving.
We illustrated how SPMCF’s work grows from its community-centered values through an infographic built around a vibrant tree metaphor. Each part of the tree’s anatomy connects to a core tenet of their philanthropic philosophy, making the abstract tangible.
From infographic to interactive presentation
A custom PowerPoint build extends the infographic into an interactive presentation tool, helping staff explain SPMCF’s approach and values to partners and stakeholders.