Turning community data and values into visual stories

In partnership with the Saint Paul & Minnesota Foundation (SPMCF), we’ve designed tools that translate complex data and mission-driven strategy into engaging visual stories. From research reports that measure community vitality to a visual framework that expresses SPMCF’s philanthropic values, each piece helps audiences connect to SPMCF’s work toward an equitable, just, and vibrant Minnesota.

Our collaboration spans multiple initiatives, including East Metro Pulse, a recurring community survey, and SPMCFs Theory of Philanthropy, which illustrates how their work and partnerships are rooted in community.

A data-rich executive summary brings community insights to life

For volume 4 of the East Metro Pulse, we created an executive summary that turns hundreds of data points into a clear, engaging narrative. Through illustration and accessible data visualization, readers can quickly grasp key trends and demographic insights at a glance.

To support their in-house marketing team, we also created adaptable templates for supplemental materials and social media, ensuring visual consistency across all communications.

From infographic to interactive presentation

A custom PowerPoint build extends the infographic into an interactive presentation tool, helping staff explain SPMCF’s approach and values to partners and stakeholders.