Companies are increasingly able to track the life of their products through their supply chains and trace the origins of even the smallest notion. Patagonia’s Footprint Chronicles outlines the potential for a company to unveil its transparency in the name of promoting sustainability (and hence, appearing as a sustainable company). From an information standpoint, Patagonia […]
This graphic from the back-side of a Fritos chip bag seems to say that the company is farming-focused. The visual of peaceful farm landscape framed within the outline of a traditional barn is in direct contradiction with the accompanying address. (It’s also common knowledge that the company’s chips are about as processed and far from […]
The “ICE” on this sign gives visual cues to the effect of the product itself. Where the viewer may have understand what “SNACKS” and “SODA’S” mean, they will feel the meaning of “ICE”. This technique can also aid in understanding for low-literacy audiences.
This pair of straight-forward graphics appear on separate pages of “Calculating food miles for a multiple ingredient food product” – a white paper from Iowa State University’s Leopold Center. The graphics show where the ingredients of a specific Strawberry Yogurt have come from. The first graphic is more visual, and thereby more enticing at first […]