There’s a new bike/pedestrian bridge on the Midtown Greenway; and with it, a new sign that gives details about the bridge’s construction. (The mast of the cable bridge shown in background.) Specific data -angles of the cables- is highlighted in the graphic, as well as a map pin-pointing the location on the route across the city, and additional text about the construction. Just the kind of information a passer-by might be interested in for such a unique construction.
Such information gives meaning to our surroundings and encourages ownership.
Next step to further communicate? – include a visual tag so a passer-by can link directly to a website with more info via their camera phone.