Infographics and PowerPoint template explaining clean energy policies

Great Plains Institute (GPI)

Using visual language to explain clean energy policies

Our work includes:

Client focus:

Tailoring infographics for different audiences = greater impact

We developed a visual strategy for a Great Plains Institute (GPI) outreach campaign, which is focused on enacting a clean transportation standard for the Midwest. We worked directly with Great Plains Institute stakeholders to gather and apply feedback throughout our design process. The infographics are presented in multiple formats (one-page documents, animated Powerpoints, social media graphics) to reach each target audience.

Great Plains Institute
Infographics and customizable Powerpoint template about clean transportation policy

One-page infographics help policymakers understand technical details at a glance.

Infographic that illustrates opportunities that a Clean Transportation Standard would create for farmers
Infographic showing how a Clean Transportation Standard would relate to biofuels and benefit communities
Infographic that illustrates how electric vehicle owners would be affected by a Clean Transportation Standard
Infographic outlining economic and environmental benefits of a Clean Transportation Standard
Infographic that explains what a Clean Transportation Standard is
Infographic with diagrams to show details of a Clean Transportation Standard

Social media graphics introduce the topic to a general audience.

Graphic with illustrations and diagrams to explain the topic for general audiences
Phone showing social media graphics on Instagram
Customizable PowerPoint template that walks through details for the audience
An animated Powerpoint presentation allows the client to share information specific to their audience’s state laws.

Process

We developed several concepts and refined options with the client’s input

Infographic rough sketch with text callouts on a background illustration
Infographic rough sketch with a diagram and illustration
Infographic rough sketch with a landscape illustration and text callouts

It is challenging to take highly technical subject matter and communicate it graphically so it is easily understandable; this is what Background Stories does well.

Brendan Johnson, VP, Transportation and Fuels, Great Plains Institute (GPI)

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