Part of the process of creating a visual story is developing the storyline. This determines what to emphasize in a message, how and what to explain, and what to leave out. Some call this the 'framing' of a message.
There's a group doing evidence-based communication research to help frame some of the most challenging messages in the social and environmental space.
FrameWorks helps mission-driven organizations communicate about social issues in ways that build public will to support change. All of their research is available online. From communicating about Climate Change in the time of Covid-19 to How to Talk About the Ocean so that People Will Listen to Changing the Narrative on Public Education, there's research on a variety of topics.
We got to use FrameWork's stellar work in developing recent refugee advocacy infographics. Bookmark this resource for your next communication strategy!
