A utility company is literally establishing an emotional connection with the audience: via smiley or frowning faces on their utility bills.
A New York Times article reports how a Sacramento utility is inspiring residents to lower their energy usage by providing them visual feedback on their utility bills…and it doesn’t hurt that the bill compares them with their neighbors. A little competition can go a long way – it puts people’s own actions in context to their peers.
frergeast says:
hmm… bookmarked