Great Plains Institute (GPI)
Using Visual Language to Explain Clean Energy Policies
INFOGRAPHICS FOR MULTIPLE STAKEHOLDERS
Tailoring infographics for different audiences = greater impact.
We developed a visual strategy for a Great Plains Institute (GPI) outreach campaign, which is focused on enacting a clean transportation standard for the Midwest. We worked directly with Great Plains Institute stakeholders to gather and apply feedback throughout our design process.
The infographics are presented in multiple formats (one-page documents, animated Powerpoints, social media graphics) to reach each target audience.
Our work includes: INFOGRAPHICS, ILLUSTRATION, STORY DEVELOPMENT, ANIMATED POWERPOINT
PROJECT IMPACT
We helped the Great Plains Institute explain positive impacts of a Clean Transportation Standard to farmers, policymakers, and the general public.
Our Partner:
This Organization's Focus:
One-page infographics help policymakers understand technical details at a glance.
Social media graphics introduce the topic to a general audience.
An animated Powerpoint presentation allows the client to share information specific to their audience's state laws.
We developed several concepts and refined options with the client's input.
"It is challenging to take highly technical subject matter and communicate it graphically so it is easily understandable; this is what Background Stories does well."
Brendan Johnson, VP, Transportation and Fuels, Great Plains Institute (GPI)