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Great Plains Institute (GPI)

Using Visual Language to Explain Clean Energy Policies

INFOGRAPHICS FOR MULTIPLE STAKEHOLDERS

Tailoring infographics for different audiences = greater impact.

We developed a visual strategy for a Great Plains Institute (GPI) outreach campaign, which is focused on enacting a clean transportation standard for the Midwest. We worked directly with Great Plains Institute stakeholders to gather and apply feedback throughout our design process.

The infographics are presented in multiple formats (one-page documents, animated Powerpoints, social media graphics) to reach each target audience.

Our work includes: INFOGRAPHICS, ILLUSTRATION, STORY DEVELOPMENT, ANIMATED POWERPOINT

PROJECT IMPACT

We helped the Great Plains Institute explain positive impacts of a Clean Transportation Standard to farmers, policymakers, and the general public.

Our Partner:

Great Plains Institute

This Organization's Focus:  

Infographics about Clean Transportation Standard policy
One-page infographics help policymakers understand technical details at a glance.
Infographic with text and illustrations titled "Biofuels Overview"
Infographic with text and illustrations titled "Opportunities for Growers"
Infographic with text and illustrations titled "Electrification Overview"
Infographic with text and illustrations titled "A Clean Transportation Standard (CTS) for the Midwest"
Infographic with text and diagrams that explain the Clean Transportation Standard
Infographic with text and illustrations titled "Overview of Benefits"
Social media graphics introduce the topic to a general audience.
An animated Powerpoint presentation allows the client to share information specific to their audience's state laws.
We developed several concepts and refined options with the client's input.

"It is challenging to take highly technical subject matter and communicate it graphically so it is easily understandable; this is what Background Stories does well." 

Brendan Johnson, VP, Transportation and Fuels, Great Plains Institute (GPI)

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We are an infodesign consultancy that translates complex sustainability information into visual stories for non-expert audiences.

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