Infographics, mailers, and social media images created for University of Minnesota

University of Minnesota Department of Civil, Environmental, and Geo- Engineering (UMN CEGE)

Engaging prospective students with a visual campaign

Our work includes:

Client focus:

Infographics that help students imagine their future academic journeys

In collaboration with the UMN CEGE, we helped craft a visual strategy to increase student recruitment. Using a combination of text, illustration, and photography, the finished graphics introduce the department to prospective students and explain how it connects to real-world engineering. The campaign resulted in printed mailers, a printed and digital handout, and social media animations.

University of Minnesota Department of Civil, Environmental, and Geo- Engineering

The campaign resulted in a 40% increase in students applying to CEGE.

Hand holding a mailer with information about CEGE for prospective students
Timeline of a CEGE student's journey with quotes and a photo of the student at work

Translating verbal stories to visual timelines

We interviewed four recent alumni and captured their academic journeys in two bifold mailers for prospective students.

An illustrated infographic explains the department majors and shows how they translate to real-world engineering.

Infographic titled Find Your Place in CEGE with illustrations related to specialties within the department

Social media graphics introduce opportunities within CEGE to prospective students

Graphic with general information about CEGE
Photo of CEGE student with a statistic about scholarships
Photo of CEGE student with a quote about CEGE jobs
Photo of CEGE student with a statistic about paid internships
Graphic that defines Environmental Engineering
Photo of CEGE student with a quote about why they chose CEGE
Phone with Instagram showing social media graphics related to CEGE

[Background Stories] built the design to show prospective students the opportunities available to them in an exciting, authentic way.

Paige Novak, Head of Department of Civil, Environmental, and Geo- Engineering
University of Minnesota

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