The economics of this (fair trade) chocolate bar are molded into it. The consumer can readily see what percentage of the money they paid went to the farmer vs. transportation. On the reverse is another set of the same text; this time representing non-fair trade chocolate (the farmer gets only half as much as the […]
How Electricity Gets to Your Home. Context is everything. Without a direct connection with the interests of the intended audience, any information graphic – no matter how well-rendered – will fall flat. This graphic came with a newsletter that my electric company sends out. But they missed the boat: What do I, as a consumer […]
This much-hailed label from Timberland was one of the first to label a product with details on the social and sustainability footprint of the product. It was a good start, but not nearly the level of detail that is possible – nor the level that consumers are clamoring for. It’s a laudable first effort — […]