Tracing A Box’s Life

Colombia Sportswear is asking you to ‘Consider the box’ with their project: A Box Life. A Box Life brings awareness to an often-overlooked part of mail-order products’ life-cycles: the packaging.

Box life transparently tracks the back-stories of where boxes have traveled.

Box life transparently tracks the back-stories of where boxes have traveled.

Not only is it a clever way to encourage people to reuse packing materials, but telling the stories behind the travels of things also acts as a tool for transparency, and reminds consumers of how individual actions impact sustainability.

read more: Springwise

Presentation for Packaging Sustainability

Short presentation for Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design launch party at MCAD.

Sourcemap for product ingredients

Sourcemap, developed by an MIT-based team, uses Google Earth to map the origins of materials in products. A view inside the open-source application also showcases each ingredient’s carbon footprint – which I hope is an indication that it is only a matter of time until tools like this will expand to highlight other Life-Cycle Analysis data.

Computer components as mapped by a Sourcemap user.

Computer components as mapped by a Sourcemap user.

This tool does a great job communicating that ‘ingredients’ in our products are connected to the world around us. As a next step, it would be great to show the carbon impacts in terms that are relevant to consumers – ‘showing’ what the quantity means rather than just stating the number. And to tell more of a story to help consumers frame these big-picture ideas within their everyday experience.