This pair of straight-forward graphics appear on separate pages of “Calculating food miles for a multiple ingredient food product” – a white paper from Iowa State University’s Leopold Center. The graphics show where the ingredients of a specific Strawberry Yogurt have come from. The first graphic is more visual, and thereby more enticing at first […]
Arlene designs for the communication of backgrounds: bringing cultural, environmental, political and historical stories into focus.
With roots in the Midwest U.S. and a background in journalism, advertising, sustainable development, graphic design and project management, Arlene has recently graduated with a Masters degree in Humanitarian Design at Design Academy Eindhoven (the Netherlands). She is an occasional freelance design writer and was a 2004-05 Fulbright grant recipient to the Netherlands, where she focused on the visual explanation of product life-cycles. She's currently fascinated by food and telling visual stories with Public Relations agency Haberman & Associates.
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We came upon several of child-designed ‘slow down’ in a neighborhood area of this picturesque Southern Belgian village. Not only do these signs get you to slow down to enjoy the art, they also are strong reminders of the reason one should reduce speed:as one sign distinctly puts it “for us”. The circled ’30’ (the […]
This accordion-fold brochure from a vineyard pulls the viewer through the story a bottle of wine from planting to enjoying – in 3 parallel formats: written storyline, photographs and a background illustration which ties the piece together. As a viewer, I’m right there walking with the grapes as they pass from farm to glass. Definitely […]
I don’t know if Albert Heijn grocery stores in the Netherlands still use this style of label for the juice, but I was instantly intrigued by the way they present the ingredients using cute little fruit icons on the back side of the labels. The front of the label also sports photographs of the main […]
There’s a new bike/pedestrian bridge on the Midtown Greenway; and with it, a new sign that gives details about the bridge’s construction. (The mast of the cable bridge shown in background.) Specific data -angles of the cables- is highlighted in the graphic, as well as a map pin-pointing the location on the route across the […]
Lately, I’ve seen a few paper grocery bags that have a small graphic of the life cycle printed on the bottom. It’s not very descriptive, but it’s nice to see this small reminder about the larger impact of this simple, everyday item. It would even better to see more detailed information on distance traveled, where […]
This catalog aims to feature existing designs and other forms of visual communication that inspire understanding about the big-picture impacts of the ordinary everyday. The examples posted are both found and self-generated. Visual communication (often in the form of information graphics) can be a powerful tool to help people understand the big-picture impact of a […]