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Next Gen Barcode

Posted on August 5, 2009 | by admin | 1 Comment

A new type of barcode is coming.

As announced by a recent BBC Technology article, the tiny (3mm) bokodes can contain a much more information than traditional barcodes, or even other digital cousins like qr-codes.The codes use light and reflection to contain code, and will be readable by a standard cellphone camera.

The truly interesting part of this technology is the ability to send different information out to different directions. For example, viewing a product’s bokode head-on could tell you different details than a product further which you’re not looking directly at further down the aisle.

Bokodes are yet in development stage, but they are a strong indication of technologies emerging to make information on transparency accessible to the everyday consumer.

Presentation at Give & Take

Posted on July 22, 2009 | by admin

Presentation at Give & Take.

Toaster, from Scratch

Posted on July 19, 2009 | by admin

The Toaster Project: A design student’s fascinating project to make a toaster – starting with finding and processing small quantities of raw materials.The project took him all over the UK searching for raw minerals, and developing methods to process them at home.

His whole process was about re-creating the background story. I’d love to see a graphic outlining all of his steps.

the final toaster (photo Daniel Alexander)

The project is featured on we-make-money-not-art.com

GoodGuide coming to iPhones

Posted on July 5, 2009 | by admin | 1 Comment

Via a New York Times article, barcode-reader iPhone apps will put product info in consumers hands at point-of-sale.

GoodGuide is already a beta database of info on products will help consumers know what is in the products they consider purchasing.

A Goodguide app on iPhone will let consumers access info via barcode. — A GoodGuide app on iPhone will let consumers access info via barcode. Image Credit: Peter DaSilva for The New York Times

The service reduces lots of complex info into a single number (the higher the number, the better the product overall). Though the purpose of the system is to create transparency on products, such a single-number approach lacks transparency. Consumers also need education on what’s behind the number. A more visual approach incorporating icons to reference each product’s background story could help.

Thanks Craig!

Disclosing Dish Soap

Posted on July 4, 2009 | by admin | 1 Comment

Seventh Generation’s liquid dish soap bottles are sporting an in-depth ingredient label – under the existing label.

The peel-away outer back-panel gives a text-heavy overview of the company’s safety criteria and commitment to transparency. Inside, an extended eco-label takes the first steps toward integrating statistics: Minimally illustrated with a home icon, the statement reads that ‘if every household in the U.S. replaced petroleum-based dish soap with plant-based… we would save 86,000 barrels of oil (the equivalent to heat and cool 4,900 U.S. homes per year).

Its nice to see a comparison that puts so many barrels of oil into a meaningful perspective for the purchaser.

Stats and info revealed on Dish liquid bottle — Stats and info revealed on Dish liquid label

The peel-away label allows for 2 additional panels for the consumer to transparently uncover information, but the space could have been used even more effectively: I’d love to see a more life-cycle oriented approach applied to this design format, and the icons used to highlight information, rather than to advertise the company’s other product offerings.

Cross Section of History

Posted on June 16, 2009 | by admin

A Giant Sequoia in New York’s American Museum of Natural History reveals centuries of history juxtaposed with the tree’s growth rings. The pairing of dates of history with centuries of growth rings gives us deeper understanding of how time passes and things change: as seen both in nature and in civilization.

Historical events juxtaposed on growth rings

A definite ‘background story’ – pairing visual cues with data and textual information. This visual reference to nature’s growth is a peak into the life story of the tree: marking the years of fast and slow growth. The numerical years provide a reference to our own history: with additional stories of what happened in civilization corresponding with each growth ring. A good reminder that everything changes.

On the topic of trees, the image below is from the Moderna Museet in Stockholm (by an artist whose name I seem to have unfortunately misplaced…). Following growth rings, this artist carves away the ‘years’ of a length of log: revealing the shape of the tree’s younger self.

carved tree reveals it's younger self — carving reveals youth

Turning over a New Leaf (paper)

Posted on May 20, 2009 | by admin

The New Leaf paper eco-audit is a well-thought out tool that communicates transparency, and -in a beautiful way- helps the end consumer understand the sustainability-positive impact of using a specific paper.

The eco-audit provides a place for data on resources that have been saved throughout the life-cycle of New Leaf’s paper (as compared to the industry standard). The eco-audit profiles the quantity of ‘saved’ trees, water, energy, solid waste and greenhouse gases. And an online portal allows companies to customize the quantities for their own print-jobs.

Customizable background stories supported by sustainability statistics- what isn’t to love? A bit more visual reference could be incorporated into the eco-audit label, or the concept could have some accompanying publicity or other materials that really bring this idea to (visual) life. This may include developing an application to show comparisons online, or supplementing the numbers with visual representation. I -for one- would like to see what an expanse of 118-saved trees actually looks like. Or a comparison to how many swimming pools 50,178 gallons would fill.

Real time data: watch the world go by.

Posted on May 4, 2009 | by admin

Not much can put things in perspective like real-time data.
(Even if it is based on an algorithm.)

http://www.worldometers.info/

5lb. butter = How many cows?

Posted on April 22, 2009 | by admin | 1 Comment

My local, local-foods eatery, Common Roots, has launched the first of a series of profiles on the local farms from which the restaurant/coffee shop sources their ingredients. First up: Butter from Hope Creamery in Hope, MN.

Nice story about the history of the creamery (though slightly lengthy for online attention spans) . And a short video (the first time I’ve seen 2500 pounds of butter churned). But what was most Background Story-esque is a graphic that was included in an email announcing the endeavor:

Not only does this factoid give us a bit of background on butter production (by stating the average daily output of 1 cow), it also quantifies the cafe’s own usage in terms of cows. This kind of information puts data in context. I hope to see similar comparisons (especially in terms of land use, water use, etc.) in future showings of Common Roots’ farm/product profiles.

Tracking water droplets: Playing raincloud.

Posted on March 29, 2009 | by admin

An exhibit on Water at the Science Museum of Minnesota contains an interactive display that allowed people to ‘become’ a raincloud. By rubbing a ‘raincloud’ tool over a series of screens displaying a topographic map, the cloud rains drops of water onto the topo-map. Visitors can see how the drops of water run down the sides of a topographic map to slow and pool together in the valleys between mountains. Colliding together, the blue drops create rivers which meander through valleys until falling off the screen.

Interactive table created interaction for watersheds

As a fun way for visitors to interact with the exhibit, this project helps people understand how water flows (the fact being downhill- which I thought was obvious, but apparently there is an overwhelming number of people who are surprised when rivers turn to flow North instead of South, as on maps they must have an idea that gravity makes the water flow off the page.)

Author: admin