background image we created for the Minneapolis 2040 Comprehensive Plan

This Earth Day: Spotlighting Social Justice

Background Stories is known for our design work to visually communicate sustainability concepts.

When people think “sustainability,” environmental aspects often come to mind first.

Equity is a core part of sustainability and climate justice. So this Earth Day, we're spotlighting Social Justice. 

background image we created for the Minneapolis 2040 Comprehensive Plan

Our team is based in Minneapolis and surrounding areas. We're devastated by the loss of Black lives, and the systemic biases and inequities perpetuated against all BIPOC (Black, Indigenous, and People of Color) communities in Minnesota and around the world.

Unfortunately, inequity is nothing new for Minnesota. In work we did for the latest Minneapolis Comprehensive Plan, we highlighted some disturbing statistics on the region's status – in part due to a history of red-lining and racially restrictive housing policies.

image from design work we did for the Minneapolis 2040 Comprehensive Plan

In a profession that focuses on setting visual standards, we know we can help foster change. Here's how:

  • Represent diversity in the human figures we present in our visuals - particularly those representing positions of power. This includes race, gender, body types, and cultural characteristics.
  • Support and contribute to organizations that are furthering diversity, equity, and social justice initiatives.
  • Promote diversity in our own team.
  • Highlight the importance of empathy and community connections in the design process.
  • Apply behavior change strategies in our visual work – to increase impact.
  • Support each other as we continue to learn, advocate, and grow. 

We strive to add to this list, and we welcome your ideas!